Because ecommerce shouldn’t have to choose between creative and commercial.
NOT NORMAL is an independent ecommerce growth studio built by a marketer with 12 years of experience across digital, ecommerce, content, creative and performance.
I bring all of those pieces together to help growing product brands look better, market smarter and sell more.
Normal marketing is boring.
A different kind of ecommerce partner
NOT NORMAL is a boutique ecommerce growth studio based in Cape Town, South Africa, working with ambitious product-based brands locally and internationally. I specialise in bringing together the areas of digital marketing that too often operate separately: ecommerce strategy, content, creative, paid media, SEO and conversion optimisation.
With 12 years of experience across digital marketing and ecommerce, I understand that growing an online store isn’t about simply driving more traffic or posting more content. It’s about creating a connected customer journey — from discovering a brand on social media or Google, through to the website experience, purchase, and ultimately becoming a returning customer.
That’s where NOT NORMAL comes in.
I work with growing ecommerce brands to develop and manage the digital foundations that support sustainable growth. That can mean improving a Shopify store, creating a stronger content strategy, developing social and email campaigns, producing product and lifestyle photography, managing Google and Meta advertising, improving search visibility, analysing performance data, or identifying opportunities to turn more website visitors into customers.
The approach is deliberately holistic. Creative should have a purpose, marketing should have a strategy, and performance should inform what happens next.
Whether you need ongoing ecommerce marketing support, a fresh pair of eyes on your Shopify store, creative content for your next campaign, or a more strategic approach to customer acquisition, NOT NORMAL brings the thinking and execution together in one place.
No cookie-cutter marketing packages. No doing things simply because that’s how they’ve always been done.
Just thoughtful strategy, distinctive creative and ecommerce marketing built around your actual business goals.